At The Refined Brand, we believe that branding isn’t just about looking good—it’s about feeling undeniably aligned with who you are and where you’re going. As a creative studio built for women like you, we are relentlessly committed to crafting brands that are as powerful, intentional, and unforgettable as the women behind them.

Everything we create is rooted in connection, culture, and community, because building a brand should never feel transactional. It should feel like home. That’s why we don’t just design; we listen, we collaborate, and we ensure that every piece of your brand reflects your story, your values, and the legacy you’re building.

OUR APPROACH

CAPABILITIES

Art Direction
Brand Identity
Brand Strategy
Creative Direction

Print & Packaging Design
Operations Management
Social Community Management
Web Design & Development

MEET GRATIANA

Gratiana is an LA native turned East Coast creative who found her way into branding by helping friends pivot into entrepreneurship after being laid off mid-pandemic. What started as a way to support her people through uncertain times turned into a passion for helping Black women build brands that create wealth. With a background in business operations and a sharp eye for design, she built The Refined Brand to give women the visuals, strategy, and luxury-level client experience they deserve.

Her approach? No fluff, no shortcuts—just refined, high-impact branding that speaks for itself. When she’s not crafting iconic brands, she’s soaking up LA sun with family, hanging with her hubby and two little ones, blasting Kendrick’s Section.80, or sipping a French 75 (with a splash of St. Germain, of course).

What We Offer

What We Offer

OUR SERVICES

2 weeks in the mud together to refine your brand. Not a quick fix. Not a copy-paste template. Just you, me, and a whole lot of clarity, creative direction, and cultural context — so we can pull the real version of your brand to the surface and build it to move.

REFINEMENT SESSIONS

  • STARTING AT $3,500

    For the almost-there brand that just needs a little tightening.

    You’ve got a good thing going—but it’s giving “unfinished.” We sharpen your message, clean up your visuals, and bring everything into alignment so you can show up with confidence and consistency.

    • 60-min brand strategy session

    • Mini logo suite (1 concept, 1 round of edits)

    • Color palette + font pairings

    • 1 page Squarespace website (semi-custom)

    • Instagram Launch graphic

    • Offboarding guide + walkthrough

    • 1 week of post-support

A visual identity reboot for brands that have outgrown their look. We refine your logo, color palette, typography, and overall aesthetic to align with the brand you are now—not who you were when you started.

THE REBRAND


  • STARTING AT $5,000

    For the brand that’s leveled up, but still looks like chapter one.

    You’ve evolved, and now your brand needs to catch up. We create a full custom visual identity built to reflect your next level.

    • Brand Discovery Kickoff Call

    • Mini Brand Strategy + Moodboard

    • Logo Suite (Primary, Secondary, Submark)

    • Custom Color Palette

    • Typography System

    • Brand Style Guide PDF

    • Social Media Post & Story Templates

    • Launch Graphic Set

    • 14-day Post-Delivery Support

Custom everything, down to the studs. Our signature service that completely transforms your brand from the inside out. From strategy and storytelling to visuals and web. This is a full creative gut-reno for brands ready to rebuild with intention, style, and substance.

THE RE-HAUL


  • STARTING AT $8,000

    A full creative gut-reno.

    This is the everything package for established brands ready for a complete transformation. Strategy, visuals, and digital presence rebuilt from the inside out.

    • Brand Strategy Session

    • Brand Guidelines & Strategy Deck

    • Logo Suite (Primary, Secondary, Submark)

    • Typography System

    • Color Palette

    • Brand Mood Board

    • Art Direction (web, collateral, social)

    • Social Media Creative Direction + Post & Story Templates

    • Email Newsletter Template

    • 5-Page Bespoke Squarespace

    • 2 Digital Collateral Files (pitch decks, lead magnets, etc.)

    • 30-Day Post-Launch Support

The finishing touches that bring it all together. From course design and packaging to back office systems and branded assets, these are the custom add-ons that support how your brand looks, works, and sells.

THE EXTRAS

  • Investment varies based on project scope.

    Packaging Design
    Custom product packaging concepts that make your brand pop off the shelf (or the inbox).

    Marketing Collateral
    Designs for flyers, brochures, business cards, and print materials that keep your brand consistent everywhere.

    Back-Office Systems Setup
    Branded templates and workflows for Notion, Asana, Trello, or any tool you use to keep your business running smoothly.

    Course & Program Design
    Branded workbooks, slide decks, and course materials that create a seamless experience for your audience.

    Email & Launch Assets
    Custom-designed email templates, launch graphics, and social media kits that help you show up big when it matters most.

    Digital & Physical Collateral
    Lead magnets, media kits, pitch decks, or any collateral that supports your sales and marketing efforts.

Ready to Work Together?

It’s your time to shine.