North 24th Home is a Black-owned cleaning product brand that prioritizes the health of Black families—formulated without the harsh chemicals that have contributed to chronic illnesses in our communities for generations. Founder Toria envisioned more than just a clean home—she wanted a brand that felt like ours.
Think: Saturday mornings, Anita Baker in the background, the scent of fresh linen, and the joy of tidying up a space you love. A ritual that’s been passed down and reimagined across decades.
We built a brand that honors that legacy—pulling design inspiration from the warmth of 80s and 90s Black home life while giving it a modern, elevated feel. Every element was crafted to reflect the care, nostalgia, and intention behind each product.
SERVICES:
Brand Strategy
Brand Identity
Packaging Design
Web Design & Development
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